I'm building an application security SaaS and realizing that marketing it seems almost as hard as building it. Every website seems to say the same things: AI-powered Shift left Secure your code Find vulnerabilities Enterprise-grade As a buyer, it all starts blending together. For those of you who've worked in AppSec or bought security products: What actually gets your attention? What makes you trust a new security company? What kind of content would make you want to try a p...