there's a gap between what the tools claim and what the data shows. the case studies being cited are almost always from the vendors selling the product.

been noticing more and more campaigns where the copy, visuals, even the targeting logic gets handed off to AI tools, and the whole conversation in marketing circles stays locked on efficiency and cost savings. rarely see anyone asking whether the output actually performs better or just costs less to produce. there's a gap between what the tools claim and what the data shows. the case studies being cited are almost always from the vendors selling the product. i've looked for independent researc...