I’m currently soft-launching a simple CRM I built for independent tradespeople and small service businesses. This is my first company (project), and I keep hesitating when it comes to promoting it. I think the real fear is spending money and effort on marketing, only to find out nobody wants it. For those who have launched a product before: how did you separate legitimate business concerns from normal fear of failure? What helped you keep moving forward when the outcome was still uncertain? ...