The cost conversation around AI writing tools is pretty well trodden at this point. What I keep circling back to is something slightly different. When clients commission a lot of AIassisted or fully generated content, their reference point for what writing should feel like starts to shift. They read enough flat, competent, structurally sound copy and that becomes the baseline. Then when something with actual texture or a surprising angle lands in their inbox, it reads as indulgent or offbrief....