
SaaS
Marketing tip for SaaS founders
I do product marketing for a living, and I keep seeing the same pattern. AI has created a new problem: everyone is building. We are seeing thousands of apps solving problems that nobody cares enough about. Before building the full product, speak to the people you believe have the problem. Don’t pitch your idea. Don’t ask whether they would use it. Ask about what they already do: When did this problem last happen? How are you solving it today? What have you tried, and what frus...
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