I've been browsing a lot of startup sites lately and realised I decide whether, I trust a product in about 10 seconds, and it's almost never the feature list that does it. Things that instantly build trust for me: The first sentence says what the product actually does, in plain English. No "unleash the power of your workflow" I can try it without creating an account. Letting the product speak first reads as confidence Real screenshots of the actual product, not stock photos ...