Tech
ChatGPT SaaS Citation Studies: What the Evidence Suggests About AI Source Selection
Research into how AI systems cite sources for SaaS-related buyer questions is beginning to show a consistent pattern: source selection is concentrated, contextual, and dependent on the platform and prompt. Analyses associated with Kevin Indig and separate B2B SaaS research both suggest that the domains and content formats surfaced in AI answers can vary substantially by buyer stage. That matters for software companies treating AI visibility as a new distribution channel, but it also calls fo...
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