Have received a tentative offer to lead a 25mio rev “start up” that has been around for roughly 10 years. It needs a reboot and new strategy. Owners would like to exit in 3 years (I’m not convinced this is a feasible timeline, but to be discussed). What would be fair to ask for in base and equity? Would you also ask for annual bonus? What types performance kickers would you add for addl base and/or equity? What do I need to be sure is included in my contract? Offer has no base. “Name your ...