Because of generative AI, any product that is virtual can be copied. This includes the copy, assets, and unique ideas. So, I was thinking that perhaps products now need to provide monthly, even weekly fresh content. For example, in a game, maybe you'd release a new level every month with new challenges, and offer a subscription model. That way, the unique pull is your own imagination and ideas, which is what users will keep coming back to you for. Other interesting AI-proof ideas might involve...