Reddit
I removed the explanation from my homepage and made users experience the product first
I’ve been wrestling with a homepage problem that I suspect applies to a lot of products. I was trying to explain an unusual product with increasingly good copy. The copy kept getting better and the homepage kept getting worse. Eventually I realized the problem: If the core value of the product can be experienced in ten seconds, explaining it first creates friction. So I changed the sequence from: THESIS → EXPLANATION → PRODUCT to: ACTION → RESULT → EXPLANATION My product is abo...



